Nowadays, we are bombarded with advertisements daily, each striving for our attention, and no matter the subject, they can seem dull, boring, and often repetitive. But attempting to deliver messages uniquely has become the new "norm." Ads are a marketing strategy to get their name out and bring in new customers, and nothing grabs the consumer's attention more than a clever, out-of-the-box commercial. Allstate has become well known in this aspect; their advertisements involve wild scenarios and have become very recognizable throughout the world of commercials. The Allstate Mayhem Promposal commercial is one such example, placing together a hilarious narrative and stating the importance of being prepared for life's unexpected turns.
The advertisement opens up to the very recognizable spokesperson of Allstate lying on the ground with lit candles on top of him. Even though he is closest in frame, the focus is on the young boy holding flowers and his cell phone in the background. As the young boy calls out to someone named "Stacey," it is revealed that the candles on the spokesperson are also on the lawn and spell out "Prom?" As more of the commercial unfolds, one candle falls over, causing a fire to break out and spread to the vines hanging on the house's front wall. This gives a relatable scenario that the audience recognizes. A promposal, in this case, a young boy standing on the front lawn of a girl's house asking her to prom.
As the ad continues, a man's voice is heard out of frame, "Darn it, Kyle." it reveals the young girl's father exiting the house as the mother stands by, looking quite concerned. Clearly, this isn't the first ridiculous antic by the boy, revealed by the father's tone. In his hand is a fire extinguisher, as he is looking to end this out-of-control fire. Light-hearted music begins to play as he attempts to control the flames. He turns to extinguish the lit candles on the front lawn, including the ones on top of the spokesperson; he then turns to the young boy and frustratingly states, "Really?" This continues the ad's humoristic value while giving parents a relatable experience. Dealing with the ridiculous antics of teenagers and how situations that are not in our control can happen.
The ad concludes with the spokesperson, "Mayhem," walking away from the burning vines, which have now spread to the house's roof. The Allstate logo is now on screen, and the insurance's information is revealed in bold white lettering.This ad aims to entertain the audience with a humorous and unexpected scenario in which a promposal goes wrong. This is an exaggerated situation that creates a comedic moment in an attempt to engage the audience. But also, it shows the importance of having home insurance and enforces the idea that Allstate can provide peace of mind in various situations. Allstate is suggesting a life entirely of confidence, knowing that they are covered in case of emergencies.
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